We care about people and the environment. Ethicality and Sustainability have been two of the main aspects we have been researching since starting our business. We are aware of the urgency to tackle these important issues that are often appropriated by marketing campaigns whilst being overlooked in the creative process. Although we are a small business, we have really high standards for ourselves, and one step at a time we are finding ways to reconsider our knowledge and improve our choices. We are continuously educating ourselves on the problems related to fashion manufacturing and we are actively improving, one step at a time.
We started Doyenne on a mission to increase the diversity within the skateboarding community and our society. However, diversity is not a relevant term only for cities but natural environments too. Bio-diversity is crucial for the survival of everything present on the planet as we know it. Wasteful overconsumption and overproduction are at the roots of this issue, while also feeding exploitative supply chains where people’s craft and health comes second to profitability.
Change can only come from ourselves and a change of mindset in our relationship with products and their creation. Starting a clothing brand also means understanding the true cost of the garments that we make. Given that we outsource our blanks, ethicality was at the heart of our hunt. As a brand we can ensure to create demand for fair wages, even if that means that our prices would slightly rise, that cost covers the respect of someone’s time and energy to produce the garments we decorate, and that cannot be taken for granted when dealing with manufacturers. We have been investing a lot of our time in educating ourselves with the purpose to find alternative ways that will allow us to operate in full respect of the ecosystem.
We take justice very seriously, be it social or environmental. A recent report published in 2020 by Global Fashion Agenda states that the fashion industry is accountable for 4% of the global GHG emissions, 20% of industrial water pollution globally, and workers face issues such as hazardous environments and low wages. Just in 2018, the industry produced 2.1 billion tonnes of Greenhouse Gas Emissions. If no further action is taken over the next decade, these numbers will likely rise to 2.7 billion tonnes a year by 2030.
As a clothing brand, we are part of this industry. However, the exciting part of being within it also means that we can take part in the shift of these toxic behaviours. This is not just a commitment to the environment, but to the longevity of life on this planet as a whole. We understand the delicate interconnections that are present within all living beings, from which our collective wellbeing depends.We appreciate your understanding that for small independent brands like ours, becoming completely sustainable is challenging to say the least from a financial perspective. However, Doyenne’s very existence has started in reaction to challenges; we are firm believers that no problem is too big if approached through collaboration and collective action. You can stay sure that we are investing our time and energies to improve our knowledge on sustainable practices. We are not 100% there yet, but we have made considerable steps and, with time, every collection will be improved to reach this important objective.
We are continuously work to improve and develop new solutions for our packaging and labelling. These are sometimes not tangible changes but with the potential of making a big difference. We decided to use less material, recycled paper, recyclable and compostable materials, and avoiding the use of plastic when unnecessary.
We now use less packaging, having made the switch from boxes to strong paper bags. The cards and labels are made of recycled paper where possible and we use paper tape on our packages. We don't have anything singularly packaged.
All of the stock that remains from previous collections is either given to friends and family to be worn for a long time or repurposed into new beautiful objects. We now work crafting clothes on order, meaning that we won't have any over-production.
MANUFACTURING & PRODUCTION
2021: We create our clothes using blanks produced from manufacturers with fair wages and environmentally conscious practices. We mainly work with either recycled or organic cotton, which is grown without the use of chemical pesticides or fertilisers.
Our collections are embroidered and printed on-demand by Wild and Kind. A Glasgow-based community interest company which is run by women and advocates for environmental and social justice. They invest 100% of their profits to tackle loneliness and isolation for people with marginalised gender identities. Wild and Kind refuses to work with harmful chemicals by using water-based inks and only working with responsibly manufactured blanks which make us sure that the production is made with care and respect.
For T-Shirts and Sweatshirts: 2021 Manufacturers Report
For Hoodies: 2021 Manufacturer Report
For different items we use different suppliers, and each one has different qualities and certifications, which are specified in each item description.
Here we explain what each of these certifications mean:
The Oeko-Tex® Standard 100 is an independent certification system that tests textile raw materials, intermediate and end products for harmful substances at all stages of production. www.oeko-tex.com
The GOTS® (Global Organic Textile Standard) is a guarantee of the organic status of textiles, from the harvesting of raw cotton to dispatch of the finished garments, whilst ensuring all is done in an environmentally and socially responsible manner. www.global-standard.org
Fair Wear Foundation certification guarantees that apparel brands are actively working towards improving the existing quality of labor standards. Fair Wear draws up practical plans and shows the steps that its members, garment brands, and industry influencers can take to improve working conditions. Being Fair Wear certified means demonstrating a strong commitment to implementing the eight Fair Wear labor standards in the supply chain. Fair Wear not only checks working conditions in textile factories but also hold each actor in the supply chain of a product responsible for the conditions in which the product is made, including management decisions. www.fairwear.org
The Global Recycle Standard certifies products obtained from recycled materials and manufacturing activities. Enhance products made with recycled materials, in compliance with environmental and social criteria extended to all stages of the production chain. www.icea.bio
The Vegan PETA Approved symbol certifies the statement of assurance that there was no conduct or commission of any animal tests on ingredients, formulations, or finished products in the factory during the manufacturing of the product. www.peta.org
The Carbon Trust Standard is a certification mark of excellence, designed to recognise organisations for real carbon reduction. To qualify, organisations must measure, manage and genuinely reduce their carbon footprint and commit to reducing it year on year. www.carbontrust.com