We care about people and the environment. Ethicality and Sustainability have been two of the main aspects we have been researching since starting our business. We are aware of the urgency to tackle these important issues that are often appropriated by marketing campaigns whilst being overlooked in the creative process. Although we are a small business, we have really high standards for ourselves, and one step at a time we are finding ways to reconsider our knowledge and improve our choices. We are continuously educating ourselves on the problems related to fashion manufacturing and we are actively improving, one step at a time.
We started Doyenne on a mission to increase the diversity within the skateboarding community and our society. However, diversity is not a relevant term only for cities but natural environments too. Bio-diversity is crucial for the survival of everything present on the planet as we know it. Wasteful overconsumption and overproduction are at the roots of this issue, while also feeding exploitative supply chains where people’s craft and health comes second to profitability.
Change can only come from ourselves and a change of mindset in our relationship with products and their creation. Starting a clothing brand also means understanding the true cost of the garments that we make. Given that we outsource our blanks, ethicality was at the heart of our hunt. As a brand we can ensure to create demand for fair wages, even if that means that our prices would slightly rise, that cost covers the respect of someone’s time and energy to produce the garments we decorate, and that cannot be taken for granted when dealing with manufacturers. We have been investing a lot of our time in educating ourselves with the purpose to find alternative ways that will allow us to operate in full respect of the ecosystem.
We take justice very seriously, be it social or environmental. A recent report published in 2020 by Global Fashion Agenda states that the fashion industry is accountable for 4% of the global GHG emissions, 20% of industrial water pollution globally, and workers face issues such as hazardous environments and low wages. Just in 2018, the industry produced 2.1 billion tonnes of Greenhouse Gas Emissions. If no further action is taken over the next decade, these numbers will likely rise to 2.7 billion tonnes a year by 2030.
As a clothing brand, we are part of this industry. However, the exciting part of being within it also means that we can take part in the shift of these toxic behaviours. This is not just a commitment to the environment, but to the longevity of life on this planet as a whole. We understand the delicate interconnections that are present within all living beings, from which our collective wellbeing depends.We appreciate your understanding that for small independent brands like ours, becoming completely sustainable is challenging to say the least from a financial perspective. However, Doyenne’s very existence has started in reaction to challenges; we are firm believers that no problem is too big if approached through collaboration and collective action. You can stay sure that we are investing our time and energies to improve our knowledge on sustainable practices. We are not 100% there yet, but we have made considerable steps and, with time, every collection will be improved to reach this important objective.
All of our t-shirts are now produced from ethical and sustainable manufacturers, vegan and organic certified.
We now use less packaging, having made the switch from boxes to strong paper bags. The cards and labels are made of recycled paper where possible. We use eco-friendly tape and we continue to improve our labelling and packaging with more sustainable choices.
We have added a local bike delivery service, where the deliveries within Glasgow can be delivered by bike from members of our community, who are paid the full price charged for the delivery.
We don't receive items singularly packaged from our manufacturers, most of the time they come all together in big cardboard boxes, which we recycle. If we receive any plastic bags, we reuse them.
2021 Only use Reusable, Recyclable or Compostable materials in our packaging.
2022 Adopting eco-friendly manufacturing processes, such as water-based inks, on ethically made and sustainably sourced certified garments. Including Organic, Recycled, and Carbon Neutral Items.
2024 Have all garments independently manufactured in a completely ethical and sustainable way.
2025 Be 100% climate neutral.
We are continuously work to improve and develop new solutions for our packaging and labelling. These are sometimes not tangible changes but with the potential of making a big difference. We decided to use less material, recycled paper, recyclable and compostable materials, and avoiding the use of plastic when unnecessary.
DEADSTOCK & PRODUCTION
All of the stock that remains from previous collections is either given to friends and family to be worn for a long time or repurposed into new beautiful objects. You can check our latest project collaborating with the Glasgow-based upcycling brand (ReJeans) as an example. Starting from our next collection, we will be partnering with Wild and Kind crafting clothes that will be made on-demand, meaning that we will no longer have deadstock. Not only Wild and Kind is a women-run collective, but they also share the same values as we do when it comes to social justice and environmental justice. In fact, the lovely Trudi has been working hard to create a business offering embroidery and screen-printing that don't involve harmful chemicals, by using water-based inks and only working with sustainably manufactured blanks.
For different items we use different suppliers, and each one has different qualities and certifications. Some suppliers have more sustainable qualities than others and different certifications that have been specified in each item description.
Here we explain what each of these certifications mean:
The Oeko-Tex® Standard 100 is an independent certification system that tests textile raw materials, intermediate and end products for harmful substances at all stages of production. www.oeko-tex.com
The GOTS® (Global Organic Textile Standard) is a guarantee of the organic status of textiles, from the harvesting of raw cotton to dispatch of the finished garments, whilst ensuring all is done in an environmentally and socially responsible manner. www.global-standard.org
Fair Wear Foundation is an independent, non-profit organisation that work with companies and factories to improve labour conditions for garment workers. www.fairwear.org
Worldwide Responsible Accredited Production (WRAP) is an independent, objective, non-profit team of global social compliance experts dedicated to promoting safe, lawful, humane and ethical manufacturing around the world through certification and education. www.wrapcompliance.org
The Vegan PETA Approved symbol certifies the statement of assurance that there was no conduct or commission of any animal tests on ingredients, formulations, or finished products in the factory during the manufacturing of the product.
The Business Social Compliance Initiative (BSCI) is a non-profit organisation dedicated to the improvement of working conditions in the supply chain, with factories audited against the BSCI base code. www.bsci-intl.org