Doyenne x Everyone
Since day one, Doyenne kept as a priority collaborative projects with emerging talents - such as illustrators, fashion designers, photographers, and painters. We are, and we want to be as inclusive as possible, and involving other people into our brand is one of the best occasions to do so. In this way, people can actively be part of the brand and the creative process. So since we had some slow time due to the quarantine, we have decided to involve everyone in the design of our first and new deck series. Doyenne x Everyone is a creative isolation project, to keep our community involved and also creatively engaged and active during this challenging time. The brief is to create an illustration or design for a deck, in one colour following the themes of Unity and Diversity. In the following days, we picked the design that we felt resonated with our brand aesthetic and ideals best and exhibited all the other works in a virtual online exhibition. We had an incredible response and it’s been amazing to wake up and seeing works of art by email inspired by our brand. It was interesting how some themes were more recurring, like the gesture of holding hands, flowers, and groups of characters together. After the very difficult decisional process, we have picked Sophie J Morrison, which was a collage of different shapes and objects all in one rectangle with the caption ‘’We are all part of a bigger picture”. Although we had to choose only one, the submission wasn’t competitive and we have valued every work and displayed it in our online exhibition and everyone was part of the project actively. To include everyone again, we asked our community to pick a colour combination out of three we have selected.