Doyenne’s summer collection is about reclaiming spaces that have historically been male-dominated and ground for sexualisation and exclusion of women and queer people - such as mechanical workshops and car washes. This campaign is an ironical reminder that any space can become a place to be and that women and queer people are capable of each and every stunt. The collection takes inspiration from mechanic uniforms, enhanced by their signature pastel colours. It also includes trousers hand-crafted in two colours collaborating with the new-born London based brand Loutre.
Doyenne x Everyone
Since day one, Doyenne kept as a priority collaborative projects with emerging talents - such as illustrators, fashion designers, photographers, and painters. We are, and we want to be as inclusive as possible, and involving other people into our brand is one of the best occasions to do so. In this way, people can actively be part of the brand and the creative process. So since we had some slow time due to the quarantine, we have decided to involve everyone in the design of our first and new deck series. Doyenne x Everyone is a...
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